A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

José-Carlos García-Rosell, Johanna Moisander, Kathryn Fahy

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

Original language	English
Title of host publication	Readings and Cases in Sustainable Marketing
Subtitle of host publication	A Strategic Approach to Social Responsibility
Editors	Clare D'Souza, Mehdi Taghian, Michael J. Polonsky
Place of Publication	Prahran
Publisher	Tilde university press
Pages	200-216
ISBN (Print)	978-0-7346-1085-0
Publication status	Published - 2011
MoEC publication type	A3 Part of a book or another research book

Field of science

García-Rosell, José-Carlos ; Moisander, Johanna ; Fahy, Kathryn. / A multi-stakeholder perspective on creating and managing strategies for sustainable marketing. Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . editor / Clare D'Souza ; Mehdi Taghian ; Michael J. Polonsky. Prahran : Tilde university press, 2011. pp. 200-216

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A multi-stakeholder perspective on creating and managing strategies for sustainable marketing. / García-Rosell, José-Carlos; Moisander, Johanna; Fahy, Kathryn.
Readings and Cases in Sustainable Marketing: A Strategic Approach to Social Responsibility . ed. / Clare D'Souza; Mehdi Taghian; Michael J. Polonsky. Prahran: Tilde university press, 2011. p. 200-216.

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Scientific › peer-review

TY - CHAP

T1 - A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

AU - García-Rosell, José-Carlos

AU - Moisander, Johanna

AU - Fahy, Kathryn

PY - 2011

Y1 - 2011

M3 - Chapter

SN - 978-0-7346-1085-0

SP - 200

EP - 216

BT - Readings and Cases in Sustainable Marketing

A2 - D'Souza, Clare

A2 - Taghian, Mehdi

A2 - Polonsky, Michael J.

PB - Tilde university press

CY - Prahran

ER -