A multi-stakeholder perspective on creating and managing strategies for sustainable marketing

José-Carlos García-Rosell, Johanna Moisander, Kathryn Fahy

Research output: Chapter in Book/Report/Conference proceedingChapterScientificpeer-review

Original languageEnglish
Title of host publicationReadings and Cases in Sustainable Marketing
Subtitle of host publicationA Strategic Approach to Social Responsibility
EditorsClare D'Souza, Mehdi Taghian, Michael J. Polonsky
Place of PublicationPrahran
PublisherTilde university press
ISBN (Print)978-0-7346-1085-0
Publication statusPublished - 2011
MoEC publication typeA3 Part of a book or another research book

Field of science

  • Business and management
  • Tourism research

Citation for this output