A Model of Positive Strategic Sensemaking for Meaningfulness

Tarja Pääkkönen, Satu Miettinen, Melanie Sarantou

Research output: Chapter in Book/Report/Conference proceedingConference contributionScientificpeer-review


This article proposes a design perspective on strategizing by presenting a Model of Positive Strategic Sensemaking for Meaningfulness. Theory elaboration is used drawing from three related disciplinary fields; strategizing, sensemaking and design. It is proposed that positive and human-centred design facilitation enhances strategizing as an ongoing embodied and material activity where meaning changes in strategy and vision may emerge. By viewing strategizing as a socially constructed evolving phenomenon the model adopts sensemaking and critical theory perspectives where the consequences of decisions for human beings and environment guide further activities. Designers as co-strategist may support or challenge an existing strategic direction resulting in incremental or more radical meaning changes among those affected by, and affecting, the emergence of strategies.
Original languageEnglish
Title of host publicationConference Proceedings of the Academy for Design Innovation Management
Subtitle of host publicationResearch Perspectives in the Era of Transformations
EditorsErik Bohemia, Gerda Gemser, Nuša Fain, Cees de Bont , Rita Assoreira Almendra
Place of PublicationLondon
PublisherAcademy for Design Innovation Management
ISBN (Electronic)978-1-912769-01-8
Publication statusPublished - 2019
MoEC publication typeA4 Article in a conference publication
EventAcademy for Design Innovation Management Conference: Research Perspectives in the Era of Transformations - Lontoo, United Kingdom
Duration: 18 Jun 201921 Jun 2019

Publication series

SeriesConference proceedings of the Academy for Design Innovation Management


ConferenceAcademy for Design Innovation Management Conference
Abbreviated titleADIM
Country/TerritoryUnited Kingdom
Internet address


  • Sensemaking
  • meaningfulnes

Field of science

  • Visual arts and design


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