Original language | English |
---|---|
Pages (from-to) | 1583-1601 |
Journal | Journal of Marketing Management |
Volume | 31 |
Issue number | 15/16 |
Publication status | Published - 2015 |
MoEC publication type | A1 Journal article-refereed |
Field of science
- Sociology
Anu Elina Valtonen, Elina Närvänen
Research output: Contribution to journal › Article › Scientific › peer-review
Original language | English |
---|---|
Pages (from-to) | 1583-1601 |
Journal | Journal of Marketing Management |
Volume | 31 |
Issue number | 15/16 |
Publication status | Published - 2015 |
MoEC publication type | A1 Journal article-refereed |